Choose a JERK for your investment advisor.
If you are choosing between two investment
advisors where one is a jerk but looks at your whole financial picture before
deciding what's best for you, compared to a "nice guy" that simply
offers you a couple of high-commission investment choices, go with the jerk.
If one investment advisor is a jerk but seeks
the best solutions for your needs while the other is a "nice guy" but
seeks the best options for his own paycheck, go with the jerk.
I have known many
cases of people needing financial help who were ready to sign on with a
"nice guy". However, in many cases that "nice guy" did
little to understand their client's needs while doing a lot to pay for their
next car from the fees and commissions they were about to charge. Ask about
fees and ask about investment alternatives and why recommendations offered are
best for your unique circumstances. And if the jerk gives you the right
answers, by all means, sign up with the jerk.- Larry Pike, CFA, Client Priority Financial Advisors LLC
- www.clientpriority.com
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